Startups miss a big opportunity when terms of the deal are not disclosed
Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have Corporate transactions – like rounds of funding...Read More
Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency...Read More
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...Read More
The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin
There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was...Read More
