The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...Read More
Study of Social Proof: Likes, Beget More Likes
Have you heard about the herd? A scientific study out of MIT proves that the more likes, votes or shares a piece of given content receives, the more likely it is to get more. In social media, people will follow...Read More
