How B2B marketing can influence the sales team to use its content according to behavioral science
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for...Read More
The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...Read More
Study of Social Proof: Likes, Beget More Likes
Have you heard about the herd? A scientific study out of MIT proves that the more likes, votes or shares a piece of given content receives, the more likely it is to get more. In social media, people will follow...Read More
