This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They... Read More
Study of Social Proof: Likes, Beget More Likes
Have you heard about the herd? A scientific study out of MIT proves that the more likes, votes or shares a piece of given content receives, the more likely it is to get more. In social media, people will follow... Read More
