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How B2B marketing can influence the sales team to use its content according to behavioral science

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09 May 2023
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Frank Strong, MA, MBA
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Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for...
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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

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23 Nov 2021
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Frank Strong, MA, MBA
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When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...
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Got a PR Marketing or Social Media Prediction for 2018

Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

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04 Nov 2017
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Frank Strong, MA, MBA
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Are the robots coming for our jobs?  Will social media site siphon away the last remaining organic clicks?  Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...
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https://www.swordandthescript.com/2013/08/social-sharing-study/

Study of Social Proof: Likes, Beget More Likes

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13 Aug 2013
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Frank Strong, MA, MBA
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2 Comments
Have you heard about the herd? A scientific study out of MIT proves that the more likes, votes or shares a piece of given content receives, the more likely it is to get more. In social media, people will follow...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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