Survey Finds Improving Optimism in Content Marketing
Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June...Read More
The CMO Survey with Social & Mobile Marketing Takeaways
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...Read More
ROI: Is Marketing Getting Harder or Easier?
It’s never been easier to get a message out than it is today. Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting...Read More
Improve Marketing ROI 700% with this One Weird Trick!
There’s one weird trick that can solve all of your marketing problems. It’s a magic bullet that’s so incredibly effective, it’s amazing that more people don’t know about it. Marketing agencies HATE this psychologist! After more than 10 years of...Read More
Toyota PR: The Crisis Communications Glass Road to Redemption
The road to redemption may be paved with glass, but for Toyota, the incline was pretty steep. About this time last year (2010), the complaints filed with the National Highway Traffic Safety Administration (NHTSA) reached its peak – about 1,700 according...Read More
Code Red: Social Media ROI Rant
Editor’s Note: This post on social media ROI from 2011 is made up of equal parts of humor, sarcasm and frustration. Not necessarily in that order. We live in a world that has no walls. Where market conversations start and...Read More
Sales leads from social media: experiment turns thriving community
Holger Schulze has a secret: The B2B marketing expert created a LinkedIn Group that generates qualified and measurable sale leads. How many leads? He’d like to keep that under wraps, but he does say his group provides his company with the...Read More
The Folly of Public Relations Measurement
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems every day now I read a new article penned by a well-intended PR expert that...Read More
