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State of Content Marketing effectiveness improving

Survey Finds Improving Optimism in Content Marketing

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19 Jul 2016
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Frank Strong, MA, MBA
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1 Comment
Marketers are reporting better results stemming from content marketing.  That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June...
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Social and Mobile Marketing Takeaways from the Fuqua CMO Survey

The CMO Survey with Social & Mobile Marketing Takeaways

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05 Apr 2016
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Frank Strong, MA, MBA
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0 Comment
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...
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Is Marketing Getting Harder or Easier

ROI: Is Marketing Getting Harder or Easier?

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15 Mar 2016
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Frank Strong, MA, MBA
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0 Comment
It’s never been easier to get a message out than it is today.  Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting...
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One wierd trick morpheus

Improve Marketing ROI 700% with this One Weird Trick!

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17 Jun 2014
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Frank Strong, MA, MBA
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0 Comment
There’s one weird trick that can solve all of your marketing problems. It’s a magic bullet that’s so incredibly effective, it’s amazing that more people don’t know about it. Marketing agencies HATE this psychologist! After more than 10 years of...
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Toyota PR Crisis Glass Road to Redemption-header

Toyota PR: The Crisis Communications Glass Road to Redemption

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13 Feb 2011
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Frank Strong, MA, MBA
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0 Comment
The road to redemption may be paved with glass, but for Toyota, the incline was pretty steep. About this time last year (2010), the complaints filed with the National Highway Traffic Safety Administration (NHTSA) reached its peak – about 1,700 according...
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social-media-roi-rant

Code Red: Social Media ROI Rant

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09 Feb 2011
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Frank Strong, MA, MBA
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2 Comments
Editor’s Note:  This post on social media ROI from 2011 is made up of equal parts of humor, sarcasm and frustration.  Not necessarily in that order.  We live in a world that has no walls.  Where market conversations start and...
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Sales leads from social media: experiment turns thriving community

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02 Jul 2010
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Frank Strong, MA, MBA
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3 Comments
Holger Schulze has a secret: The B2B marketing expert created a LinkedIn Group that generates qualified and measurable sale leads. How many leads? He’d like to keep that under wraps, but he does say his group provides his company with the...
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The Folly of Public Relations Measurement

The Folly of Public Relations Measurement

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05 Aug 2009
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Frank Strong, MA, MBA
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11 Comments
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems every day now I read a new article penned by a well-intended PR expert that...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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