B2B Marketing Statistics and Notes from 7 Recent Reports
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics) Regular readers know I frequently dive into surveys and studies about B2B marketing, sales...Read More
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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting...Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven...Read More
History and Stock Photos: 5 Creative Public Relations Ideas
Tablet accessories, history, stock photos and traffic cops. None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or...Read More
We are Number #1 is a Weak Content Marketing Strategy
Every organization sets its sights on being the best – but even in the cases where it’s actually true, this is a poor content marketing strategy. Nobody likes a chest-thumping. In our own interpersonal communications, we go to lengths to...Read More
Smart things: A blog building secret 13APR12
Hey, the Washington Nationals won their season opener yesterday with 3-2 victory with an extra-inning over the Cincinnati Reds. That’s got to be a good omen even if DC’s traffic is an everlasting nightmare. Nearby the Nat’s mascot waves the...Read More
Negative Buzz, PR Calling out PR and the Twitter Few and the Many, Taglines and Long Live the Web [Smart Things 1.26.12]
Smart things – bookmark them, write them down and turn them into a blog post. In hopes of sharing some content I’ve found interesting and noteworthy, here are five smart things I’ve heard lately. 1) Negative buzz vs. crisis on social...Read More
Smart Things I’ve Heard Lately (5.25.10)
When I hear smart things, I do my best to write them down, save them in e-mail folders or bookmark them on social bookmarking sites. When I’ve saved up a handful I think others might find interesting I post them...Read More
Smart things I’ve heard lately (1.14.10)
by Frank Strong Smart things I’ve heard lately (Vol. 1)Now and again you hear things that make you pause, reflect and consider — “that was really smart.” I’m going to start a series that posts the smart things I’ve heard...Read More
