Qualify Hard; Close Easy: Leads in Unscripted Marketing Links
Foolish enough to take a phone call on the Big Creek Greenway, a bike and running path that weaves through suburban Atlanta, perhaps I deserved the crack on the screen of my smartphone. Having safely finished the conversation, I moved to...Read More
The Facebook Frozen Frog and Fodder for Content Marketing
There’s a persistent meme on Facebook: The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. The meme has existed for several years, and by my observation, it resurfaces in...Read More
A Pediatric Prescription for Effective Content Marketing
In just three days, one pediatrician has earned 3.6 million views on YouTube for this video. It’s led to news coverage, like this piece by a local FOX affiliate in Boston. A quick Google search (233,000 results) shows he’s had...Read More
Small Business Negative Reviews are a Gift; Here’s What to Do
She was unhappy with a small businesses service, so she left a negative review. She gave the business two stars in Google. The business owner was outraged by the review. “You will be hearing from our attorney,” he allegedly wrote...Read More
Survey Says on Twitter, Small Business is Likeable
by Frank Strong Conventional social media wisdom says people don’t like brands on Twitter – which in part explains the movement for humanization. Contrast that with “personal branding” and we indeed live in strange times where brands strive to be...Read More
![Six Tabbed Pages from Guerrilla Marketing [Tribute and Review]](https://www.swordandthescript.com/wp-content/uploads/2013/10/Six-Tabbed-Pages-from-Guerrilla-Marketing-Tribute-and-Review.jpg)
What is Guerrilla Marketing? Six Tabbed Pages from Jay Conrad Levinson [Tribute and Review]
The copyright in this edition is 1998, but I probably didn’t buy and read the book until 2000 or 2001. It was the 3rd edition of a book first published in 1984. A client of mine had hired the author,...Read More
PR Business, Balance and Access; Off Script #2: Gini Dietrich
I had mentor once that used to say: you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel. Over the years, I’ve found that to be...Read More
Small Business Love Affair with Content Marketing
by Frank Strong Small businesses are engaged in a growing love affair with content marketing according to a survey by BusinessBolts.com and analyzed by eMarketer. Three-quarters of small businesses are engaged in content marketing and 74% said they plan to...Read More
Marketing Persona: Social Media Profile of a Social SMB
What does the persona of an SMB that’s engaged in social media look like? It falls generally into these characteristics: The SMB earns $20-30 million in annual sales It has 1-3 people in its marketing shop Spends $10,oo0 a year on...Read More
5 Reputation Management Tips for Small Businesses
While driving to work one morning, I listened to a radio ad from a notable Silicon Valley company (which has raised somewhere in the neighborhood of $60m over the past few years), promising to help consumers monitor and manage their...Read More
