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Signal AI acquires Memo for readership data [PR tech sum no. 64]

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31 Mar 2026
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Frank Strong, MA, MBA
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Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year will mark the seventh consecutive year I’ve provided steady summaries stemming from the world of...
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U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership”

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14 Oct 2025
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Frank Strong, MA, MBA
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The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI Two venture-backed PR startups announced today a “strategic partnership” that pairs media outreach with comprehensive monitoring. The announcement...
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

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01 Apr 2025
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Frank Strong, MA, MBA
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Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space...
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum No. 37]

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30 Aug 2022
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Frank Strong, MA, MBA
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New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum No. 30]

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07 Dec 2021
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Frank Strong, MA, MBA
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Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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Is Public Relations Management a Technology

Is Public Relations Management a Technology? [PR Tech Sum No. 14]

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07 Jul 2020
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Frank Strong, MA, MBA
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Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum No. 10]

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03 Mar 2020
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Frank Strong, MA, MBA
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The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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Would you Run Your Internal Data Through this Media Monitoring AI

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles [PR Tech Sum No. 7]

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05 Nov 2019
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Frank Strong, MA, MBA
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Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed...
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; OnePitch, Cision, Critical Mention, Signal A.I. and Intrado [PR Tech Sum No. 4]

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06 Aug 2019
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Frank Strong, MA, MBA
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There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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