A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is... Read More
6 Creative PR Ideas for Blended Media
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to... Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it... Read More
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