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PR Coverage May have a Bigger Influence on SEO than Links 

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23 Feb 2021
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Frank Strong, MA, MBA
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0 Comment
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings We’ve long known that PR can have a significant impact on search rankings,...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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SEMrush aquires prowly

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

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29 Oct 2020
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Frank Strong, MA, MBA
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SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...
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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

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29 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...
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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

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11 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need...
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Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]

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11 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...
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Marketing Spend What Would You Do with an Extra $5 Million

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

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18 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.   Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast...
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Designing Deliberate Questions, Content and Customer Experiences [UML]

Designing Deliberate Questions, Content and Customer Experiences [UML]

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05 Nov 2016
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying that good marketing will make a poor product fail faster.  The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those...
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How PR can Put the Search Back in SEO [UML]

How PR can Put the Search Back in SEO [UML]

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13 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
It seems to me that no single on-page SEO technique matters in isolation.  In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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