Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I’ve...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks When generative AI was still fairly new, an entrepreneurial friend of...Read More
The end of the self-aggrandizing listicle in search and AI
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust You’ve seen those listicles. The ones where a...Read More
Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting The term “economic uncertainty” has been the phrase of the year for the last several. A...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
5 ways generative AI is changing organic search traffic in B2B marketing
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human...Read More
Study demonstrates that a trusted brand is a prerequisite for organic and paid search
You can flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building...Read More
Are LLMs becoming the new front page for public relations?
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs “LLMs are the biggest innovation in search since Google,” according to Aleyda Solis. She’s...Read More
PR Coverage May have a Bigger Influence on SEO than Links
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings We’ve long known that PR can have a significant impact on search rankings,...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
