Marketing Spend: What Would You Do with an Extra $5 Million? [UML]
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast... Read More
![Designing Deliberate Questions, Content and Customer Experiences [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/11/Designing-Deliberate-Questions-Content-and-Customer-Experiences-UML.jpg)
Designing Deliberate Questions, Content and Customer Experiences [UML]
There’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those... Read More
![How PR can Put the Search Back in SEO [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/08/How-PR-can-Put-the-Search-Back-in-SEO-UML.jpg)
How PR can Put the Search Back in SEO [UML]
It seems to me that no single on-page SEO technique matters in isolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t... Read More
Visibility is a Commodity; Trust is the Ultimate Conversion
It was the third comment this week. The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary. And it dropped a hyperlink. For many... Read More
Infographic: The Biggest SEO Fear
by Frank Strong Panda’s may be in need of some PR. First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake. The one-time lovable and cuddly-looking species... Read More
![How to Rank in Search Engines Made Simple [Infographic]](https://www.swordandthescript.com/wp-content/uploads/2014/03/How-to-Rank-in-Search-Engines-Made-Simple-Infographic.jpg){kind=icon}
How to Rank in Search Engines Made Simple [Infographic]
If there’s one thing that matters in search rankings, it is backlinks. A backlink is when one site links to another. The more relevant and credible the linking domain, the better the value of the backlink. Before Google existed, major... Read More
Google Beats a War Path for Guest Posts; PR Needs to Listen
by Frank Strong Google is on a war path, it’s personal, and the company is seeking to make public examples in an effort to dissuade the behavior it’s campaigning against. Algorithmic changes like Penguin and Panda may have extended beyond... Read More
Reading: Understand the Google War on SEO
For the weekly share this week, I offer solid reads on SEO, LinkedIn the WaPo acquisition and a sharing guide for social media. 1) The Google War on SEO Some SEOs say Google’s on the wrong war path, and point... Read More
Five Essential Technical SEO Tips For PR Pros
Note: The following is a guest post by Scott Benson who is an online marketing consultant specializing in SEO and web analytics. I can best describe Scott in one word: brilliant. PR professionals are well aware of the importance of links... Read More
If Everyone Owns Social Media, No One Owns Social Media
If everyone owns social media, then no one owns social media. Ever work on a condominium committee? Everyone is an owner and very little gets done. Ownership is a strong word, especially for social platforms, which are often credited with... Read More
