HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

PR Coverage May have a Bigger Influence on SEO than Links 

/
23 Feb 2021
/
Frank Strong, MA, MBA
/
0 Comment
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings We’ve long known that PR can have a significant impact on search rankings,...
Read More
SEMrush aquires prowly

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

/
29 Oct 2020
/
Frank Strong, MA, MBA
/
0 Comment
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...
Read More

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

/
06 Oct 2020
/
Frank Strong, MA, MBA
/
0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...
Read More

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

/
29 Aug 2020
/
Frank Strong, MA, MBA
/
0 Comment
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...
Read More

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]

/
11 Feb 2020
/
Frank Strong, MA, MBA
/
0 Comment
The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...
Read More
The Incredible and Longstanding Value of a Backlink for PR with Digitally Savvy

The Longstanding Value of a Backlink for Digitally Savvy PR

/
07 May 2019
/
Frank Strong, MA, MBA
/
0 Comment
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It would prove to be an input for a better way of...
Read More
4 Useful ways Public Relations Can Tap SEO Tools like Ahrefs

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]

/
23 May 2017
/
Frank Strong, MA, MBA
/
2 Comments
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both are on the same page – literally and...
Read More

Predictions, PR and Pressing Questions on SEO [UML]

/
04 Mar 2017
/
Frank Strong, MA, MBA
/
0 Comment
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with...
Read More
How PR can Put the Search Back in SEO [UML]

How PR can Put the Search Back in SEO [UML]

/
13 Aug 2016
/
Frank Strong, MA, MBA
/
0 Comment
It seems to me that no single on-page SEO technique matters in isolation.  In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t...
Read More
Qualify Hard; Close Easy Leads in Unscripted Marketing Links - head

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

/
14 May 2016
/
Frank Strong, MA, MBA
/
0 Comment
Foolish enough to take a phone call on the Big Creek Greenway, a bike and running path that weaves through suburban Atlanta, perhaps I deserved the crack on the screen of my smartphone. Having safely finished the conversation, I moved to...
Read More
1 2 Next ›
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021

Recent Posts

  • For comms pros, Silicon Valley Bank is a reminder that trust is currency
  • This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software
  • Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]
  • 6 Common Public Relations Mistakes That Companies Make [Guest Post]
  • AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
  • Under-Recognized Value of PR is Keeping a Business out of a Bad Spot
  • Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT