This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum No. 32]
An SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve...Read More
One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum No. 23]
SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic....Read More
Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum No. 17]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
