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Persistent Sales Calls and Walking Into Spider Webs-2

Persistent Sales Calls and Walking Into Spider Webs

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02 Dec 2014
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Frank Strong, MA, MBA
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0 Comment
It must have been the 5th time they called to sell me an extended warranty.  It was certainly the 5th time I’d said “no.”  Rest assured on the last three attempts I asked them pointedly to remove me from their...
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The Difference between Selling and Marketing

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24 Aug 2014
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Frank Strong, MA, MBA
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0 Comment
When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different...
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Infographic- A Data Link between Marketing and Sales-header

Infographic: Nurturing the Gap between Marketing and Sales

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09 Aug 2014
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Frank Strong, MA, MBA
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1 Comment
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...
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Influence Marketing puts Salespeople into Marketing Hats

Influence Marketing puts Salespeople into Marketing Hats

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20 Mar 2014
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Frank Strong, MA, MBA
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6 Comments
  Tom Webster was shopping for a pair of shoes so he did what people do when they are looking for something: he turned to search.  And that’s when it happened. He noticed reviews from blogs were ranking higher than...
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https://www.swordandthescript.com/2012/02/sales-pr-doesnt-do-sales-or-marketing/

Sales? PR doesn’t do Sales or Marketing

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07 Feb 2012
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Frank Strong, MA, MBA
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1 Comment
Sales.  It’s about as far away from PR as you can be, and still, be in business.  But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action.  PR should not be...
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Smart Things I’ve Heard Lately (5.25.10)

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25 May 2010
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Frank Strong, MA, MBA
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0 Comment
When I hear smart things, I do my best to write them down, save them in e-mail folders or bookmark them on social bookmarking sites. When I’ve saved up a handful I think others might find interesting I post them...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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