Persistent Sales Calls and Walking Into Spider Webs
It must have been the 5th time they called to sell me an extended warranty. It was certainly the 5th time I’d said “no.” Rest assured on the last three attempts I asked them pointedly to remove me from their...Read More
The Difference between Selling and Marketing
When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different...Read More
Infographic: Nurturing the Gap between Marketing and Sales
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...Read More
Influence Marketing puts Salespeople into Marketing Hats
Tom Webster was shopping for a pair of shoes so he did what people do when they are looking for something: he turned to search. And that’s when it happened. He noticed reviews from blogs were ranking higher than...Read More
Sales? PR doesn’t do Sales or Marketing
Sales. It’s about as far away from PR as you can be, and still, be in business. But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be...Read More
Smart Things I’ve Heard Lately (5.25.10)
When I hear smart things, I do my best to write them down, save them in e-mail folders or bookmark them on social bookmarking sites. When I’ve saved up a handful I think others might find interesting I post them...Read More
