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B2B Sales Cycles Get Longer and Involve More Decision Makers

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30 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown B2B sales cycles are getting longer – and the process involves more decision-makers. That’s...
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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

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23 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...
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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

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31 Aug 2021
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Frank Strong, MA, MBA
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High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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0 Comment
Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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B2B Sales Cycles are Getting Longer, Study Says

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24 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of...
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Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies Off Script 43 Chris Forhan of Bytelion

Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion

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24 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”...
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Earned Media Putting Quantifying the Value of Media Relations

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

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11 May 2019
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Frank Strong, MA, MBA
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0 Comment
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media, is far more challenging than other forms of...
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Should Marketing Be Held to a Higher Standard Off Script No

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

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19 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Sales and Marketing Alignment or Overlap UML

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

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11 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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