How long does it take for B2B tech to close a deal – from first touch to deal-closed?
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed The average B2B technology buyer required 62.4 touches, across an average of 3.5 different channels, to close a...Read More
Shadow sales enablement content prolongs B2B buying cycles
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem B2B marketers are often tasked with creating content that the sales team can use to...Read More
