The Checkout Line Speaks to Content Marketing
by Frank Strong Have you been shopping lately? I mean shopping by visiting a bona fide retail store and standing in a check out line. Recently I stopped in a several stores after being on a trip for two weeks...Read More
Auto Dealerships, Coffee and Same Store Sales
Same store sales are a key industry metric for the retail industry that allows analysts or market researchers to distinguish between revenue growth from existing store and sales from new stores. This metric goes to the heart of why Chrysler...Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...Read More
