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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

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07 Mar 2023
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Frank Strong, MA, MBA
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This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

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09 Nov 2021
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Frank Strong, MA, MBA
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Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

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05 Oct 2021
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Frank Strong, MA, MBA
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0 Comment
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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