Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
Study correlates SaaS marketing spend with faster growth
SaaS companies that grow faster tend to invest more in every customer-facing function: sales, marketing and customer success There’s a correlation between the overall growth rate of SaaS companies and their investment in marketing. Whether bootstrapped or equity backed, those...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
5 ways generative AI is changing organic search traffic in B2B marketing
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human...Read More
It’s not the success that makes for a good business story, it’s the setbacks
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story “All overnight night success takes 10 years.” That snappy...Read More
Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! ...Read More
The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist? “Do you have the relationships to get us into top-tier publications like The Wall Street Journal...Read More
7 mostly free professional development ideas that PR and comms pros can start today
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in...Read More
Readout: 33 B2B marketing statistics from 2024
Forrester says B2B spends 8% of revenue on marketing; the median B2B sales cycle has “ballooned” from 120 to 408 days; 64% of B2B marketing say their biz doesn’t trust measurement If you are not aware I also produce a...Read More
PR pros say consumers trust social media more than traditional news, according to a new survey
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business...Read More
