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Marketing
Social Media

8 Innovations in Public Relations Technology to Watch

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Frank Strong, MA, MBA

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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

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Frank Strong, MA, MBA

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“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...

Verified Veteran-Owned Small Business

Popular Posts

Should the Public Relations Report to the CEO or CMO?

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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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10 PR Tips for Making Your Company Easier to Cover

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

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Recent Posts

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche
One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Is Brand Building Becoming Cool in Marketing Again?
Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs
PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel
Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]
PR Coverage May have a Bigger Influence on SEO than Links
Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2021 Sword and the Script Media, LLC. All Rights Reserved.

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