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PR
Marketing
Social Media

8 Innovations in Public Relations Technology to Watch

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Frank Strong, MA, MBA

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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

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Frank Strong, MA, MBA

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“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...

Verified Veteran-Owned Small Business

Popular Posts

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Should the Public Relations Report to the CEO or CMO?

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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positioning strategies PR

9 Timeless PR Positioning Strategies

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Recent Posts

Quick Summaries to 5 Surveys of PR and Corporate Communications
Are Communications Professionals Concerned about Media Bias? Survey says…
CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]
Comms Pros on Whether or Not their Organization Trusts the Media
The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
Why Now Is the Time to Invest in Earned Media
B2B Marketing Statistics and Notes from 7 Recent Reports
The Top Complaints B2B Sales and Marketing Have about Each Other
What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2022 Sword and the Script Media, LLC. All Rights Reserved.

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