Brands Be the Content Customers Want…Not Next to It [UML]
In an age of ad blocking, forward-looking brands have to transition away from solely relying on sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Content marketing...Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...Read More
