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Brands Be the Content Customers Want…Not Next to It

Brands Be the Content Customers Want…Not Next to It [UML]

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26 Nov 2016
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Frank Strong, MA, MBA
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In an age of ad blocking, forward-looking brands have to transition away from solely relying on sponsoring or being associated with the content their customers or prospects want or need.  Instead, brands have to also produce the desired content. Content marketing...
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Product Placement meets Content Marketing meets Creative PR

Product Placement meets Content Marketing meets Creative PR

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03 Dec 2012
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Frank Strong, MA, MBA
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Even the venerable NPR can be a sucker for a good marketing story every once in a while.  And DC Comics scored big time.  It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...
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Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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