The first ever press release and 6 more “first-evers”
The first press release ever was published in 1906 and was used as (then) innovative crisis communications tool; here are six other “first-evers” When I was a kid growing up, my parents opened up a boutique antique shop as a...Read More
Google to Clamp Down on Press Release Anchor Text
It’s been time-honored advice for the better part of a decade, and maybe a little longer. A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized...Read More
A Creative Press Release You’ll Love
Press releases sometimes get a bad rap. Sometimes they are confusing. Sometimes they are both. For example, if you type “press releases are” into Google, the search engine suggests press releases are “not a PR strategy” or are “spam.” The...Read More
“Very Excited” and “Very Pleased” are Meaningless Press Release Quotes
We are very pleased to announce our company has signed a new customer. We are very pleased a new executive as joined our team. We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps....Read More
Stop the Presses! It’s a Press Release Revival
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by...Read More
Nineteen-Seventy-Something…and a Press Release
“If press releases are not dead, then what?” asked @sharisax. Bill Sledzik, a professor at Kent State, started his response to that question by saying, “I first read about the death of the news release in 1979…” Indeed, rumors the death of...Read More
Dots of Intelligent PR
Bob Tippee, the editor of the Oil & Gas Journal had some interesting, if not eloquent, things to say in an Advertising Age opinion article published in the March 22nd issue. On the heels of winning a 2010 Crain Award, his words were...Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant...Read More
Myths of Social Media’s Impact on PR
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster which means the effects of influence are now realized in hours, and with Twitter, perhaps...Read More
