Stop the Presses! It’s a Press Release Revival
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by...Read More
Nineteen-Seventy-Something…and a Press Release
“If press releases are not dead, then what?” asked @sharisax. Bill Sledzik, a professor at Kent State, started his response to that question by saying, “I first read about the death of the news release in 1979…” Indeed, rumors the death of...Read More
Dots of Intelligent PR
Bob Tippee, the editor of the Oil & Gas Journal had some interesting, if not eloquent, things to say in an Advertising Age opinion article published in the March 22nd issue. On the heels of winning a 2010 Crain Award, his words were...Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant...Read More
Myths of Social Media’s Impact on PR
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster which means the effects of influence are now realized in hours, and with Twitter, perhaps...Read More
