7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....Read More
Press Releases aren’t Dead but Maybe Press Release Distribution Is
A couple weeks ago a client was locked out of their press release service. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The release was published on the company’s online newsroom without...Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and...Read More
3 Strategic ways to use press releases for meaningful influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...Read More
Blogging vs. Press Releases vs. Coverage [UML]
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 million dollars. Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
Google to Clamp Down on Press Release Anchor Text
It’s been time-honored advice for the better part of a decade, and maybe a little longer. A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized...Read More
A Creative Press Release You’ll Love
Press releases sometimes get a bad rap. Sometimes they are confusing. Sometimes they are both. For example, if you type “press releases are” into Google, the search engine suggests press releases are “not a PR strategy” or are “spam.” The...Read More
“Very Excited” and “Very Pleased” are Meaningless Press Release Quotes
We are very pleased to announce our company has signed a new customer. We are very pleased a new executive as joined our team. We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps....Read More
