More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job....Read More
Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention [PR Tech Sum No. 35]
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum No. 29]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution...Read More
Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...Read More
10 PR Tips for Making Your Company Easier for the Media to Cover
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a...Read More
Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]
The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...Read More
Prezly is CRM for PR that’s Built on an Online Newsroom [PR Tech Briefing]
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants, the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach...Read More
Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...Read More
