![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and... Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire... Read More
Blogging vs. Press Releases vs. Coverage [UML]
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 million dollars. Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry... Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems.... Read More
Google to Clamp Down on Press Release Anchor Text
It’s been time-honored advice for the better part of a decade, and maybe a little longer. A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized... Read More
A Creative Press Release You’ll Love
Press releases sometimes get a bad rap. Sometimes they are confusing. Sometimes they are both. For example, if you type “press releases are” into Google, the search engine suggests press releases are “not a PR strategy” or are “spam.” The... Read More
Very Excited and Very Pleasing Press Release Quotes
We are very pleased to announce our company has signed a new customer. We are very pleased a new executive as joined our team. We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps.... Read More
Stop the Presses! It’s a Press Release Revival
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by... Read More
Nineteen-Seventy-Something…and a Press Release
“If press releases are not dead, then what?” asked @sharisax. Bill Sledzik, a professor at Kent State, started his response to that question by saying, “I first read about the death of the news release in 1979…” Indeed, rumors the death of... Read More
Dots of Intelligent PR
by Frank Strong Bob Tippee, the editor of the Oil & Gas Journal had some interesting, if not eloquent, things to say in an Advertising Age opinion article published in the March 22nd issue. On the heels of winning a 2010 Crain Award,... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML-150x150.jpg)
