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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

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09 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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12 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution...
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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10 PR Tips for Making Your Company Easier for the Media to Cover

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12 May 2020
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Frank Strong, MA, MBA
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0 Comment
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a...
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Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]

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11 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...
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PR Tech Briefing Prezly is CRM for PR that’s Built on an Online Newsroom

Prezly is CRM for PR that’s Built on an Online Newsroom [PR Tech Briefing]

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29 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants, the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach...
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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

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18 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...
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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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14 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...
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Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

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12 Jun 2018
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Frank Strong, MA, MBA
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0 Comment
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Press Releases aren’t Dead but Maybe Press Release Distribution Is

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10 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
A couple weeks ago a client was locked out of their press release service.   We couldn’t get in to post and distribute an announcement.  So, we kept going without it. The release was published on the company’s online newsroom without...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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