10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which...Read More
Patriots Patriarch and the Pithy Press Conference
by Frank Strong New England Patriot’s Head Coach Bill Belichick shies from media attention. At least that the conclusion one might quickly draw from his demeanor in post-game press conferences. The man doesn’t smile. The Wall Street Journal counted the...Read More
Hypothetically, “What If” Questions in PR Lead to Bad News
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for taking questions. Still, there is a PR lesson in his succinct, unemotional and deliberate answers....Read More
