11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
One Bold Content Marketing Prediction for 2016
In 2016, a company such as Amazon, eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build an audience or buy one. He recently made a credible argument that Nike...Read More
6 Pragmatic Content Marketing Predictions for 2015
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been...Read More
Infographic: Influence Marketing Predictions
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...Read More
Focusing on a Few 2014 Content Marketing Predictions
“Microsoft will buy one, maybe two, media companies in certain industries,” wrote Joe Pulizzi, in CMI post titled 50 Content Marketing Predictions for 2014. “The outcome of these moves will pave the way for further media purchases throughout the year...Read More
The future of social media is email
by Frank Strong Did you check your mailbox today? I don’t mean email, I mean your 100% USPS grade mailbox. Today, my mailbox had two mail order catalogs, a shopping flyer and a piece of political direct mail. I placed them...Read More
Another Look at the Humanization of Social Media in 2010
Predictions are challenging. They’re also fun, especially when they turn out to be accurate. To imagine and consider what might be is for many, the ultimate in speculation: the what-if question we can answer, and an addictive potion of for the unquenchable thirst...Read More
