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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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15 Dec 2020
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Frank Strong, MA, MBA
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Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future  Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...
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Pragmatic Marketing and PR Predictions for 2020

30 Pragmatic Marketing and PR Predictions for 2020

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10 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

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30 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months.  Things were different. The news cycle was faster, social media was hitting...
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20 Insightful PR and Marketing Predictions for 2018

20 Insightful PR and Marketing Predictions for 2018

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12 Dec 2017
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Frank Strong, MA, MBA
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2 Comments
The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to...
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Got a PR Marketing or Social Media Prediction for 2018

Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

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04 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
Are the robots coming for our jobs?  Will social media site siphon away the last remaining organic clicks?  Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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Predictions, PR and Pressing Questions on SEO [UML]

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04 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with...
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One Prediction Each for PR Content Marketing and Social Media

One Prediction Each for PR, Content Marketing and Social Media  

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20 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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