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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

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20 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid “Be careful whose advice you buy, but be patient with those who supply...
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20 PR and Marketing Predictions for 2022

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21 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To...
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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15 Dec 2020
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Frank Strong, MA, MBA
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0 Comment
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future  Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...
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Pragmatic Marketing and PR Predictions for 2020

30 Pragmatic Marketing and PR Predictions for 2020

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10 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

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30 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months.  Things were different. The news cycle was faster, social media was hitting...
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20 Insightful PR and Marketing Predictions for 2018

20 Insightful PR and Marketing Predictions for 2018

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12 Dec 2017
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Frank Strong, MA, MBA
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2 Comments
The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to...
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Got a PR Marketing or Social Media Prediction for 2018

Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

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04 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
Are the robots coming for our jobs?  Will social media site siphon away the last remaining organic clicks?  Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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Predictions, PR and Pressing Questions on SEO [UML]

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04 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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