Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the...Read More
Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much was apparent...Read More
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid “Be careful whose advice you buy, but be patient with those who supply...Read More
20 PR and Marketing Predictions for 2022
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To...Read More
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...Read More
30 Pragmatic Marketing and PR Predictions for 2020
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...Read More
![Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Triple-7s-the-Best-Worst-and-the-Most-Loved-Blog-Posts-in-2017-Sword-and-the-Script-500x500.jpg)
Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting...Read More
