30 Pragmatic Marketing and PR Predictions for 2020
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...Read More
![Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Triple-7s-the-Best-Worst-and-the-Most-Loved-Blog-Posts-in-2017-Sword-and-the-Script-500x500.jpg)
Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting...Read More
20 Insightful PR and Marketing Predictions for 2018
The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to...Read More
Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I...Read More
The Future of Marketing Looks More like Public Relations
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC. The report found “87% of...Read More
Predictions, PR and Pressing Questions on SEO [UML]
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with...Read More
One Prediction Each for PR, Content Marketing and Social Media
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
One Bold Content Marketing Prediction for 2016
In 2016, a company such as Amazon, eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build an audience or buy one. He recently made a credible argument that Nike...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
