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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

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12 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...
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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

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13 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower”  When businesses face a problem they don’t know how to solve, it...
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What Makes Marketing and PR so Hard [in 30 Seconds or Less]

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29 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...
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The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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22 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

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20 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this...
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public relations jobs

45-plus Places to Find Communications and Public Relations Jobs

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21 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” Many of the...
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An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

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24 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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7 Perspectives on Confessions from an Anonymous PR Person

7 Perspectives on Confessions from an Anonymous PR Person

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15 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...
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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

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01 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up...
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Recent Posts

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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