HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

/
14 May 2019
/
Frank Strong, MA, MBA
/
0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
Read More
Industry Consolidation Continues Among PR Vendors PR Tech

Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

/
30 Apr 2019
/
Frank Strong, MA, MBA
/
0 Comment
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....
Read More
7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

/
14 Aug 2018
/
Frank Strong, MA, MBA
/
0 Comment
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...
Read More
Press Releases aren’t Dead but Maybe Press Release Distribution Is

Press Releases aren’t Dead but Maybe Press Release Distribution Is

/
10 Apr 2018
/
Frank Strong, MA, MBA
/
0 Comment
A couple weeks ago a client was locked out of their press release service.   We couldn’t get in to post and distribute an announcement.  So, we kept going without it. The release was published on the company’s online newsroom without...
Read More

NewsAI:  An Impressive New PR Software Tool [Product Review]

/
08 Aug 2017
/
Frank Strong, MA, MBA
/
0 Comment
Update 7/6/18:  NewsAI is shuttering the business.  “We’ve been working hard on the NewsAI idea for 2 years now. We’ve managed to increase our customers, improve our product, and make a product that we’re proud of,” wrote co-founder Abhi Agarwal in...
Read More
4 Useful ways Public Relations Can Tap SEO Tools like Ahrefs

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]

/
23 May 2017
/
Frank Strong, MA, MBA
/
2 Comments
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both are on the same page – literally and...
Read More
3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

/
11 Apr 2017
/
Frank Strong, MA, MBA
/
0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
Read More
Modern PR not Harder but Different

Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

/
06 Sep 2016
/
Frank Strong, MA, MBA
/
0 Comment
The more things change the more they stay the same.  It’s an adage Tressa Robins say appropriately describes PR.  While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021

Recent Posts

  • This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software
  • Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]
  • 6 Common Public Relations Mistakes That Companies Make [Guest Post]
  • AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
  • Under-Recognized Value of PR is Keeping a Business out of a Bad Spot
  • Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT