![Brand24 A Worthy Consideration for Media Monitoring [Product Review]](https://www.swordandthescript.com/wp-content/uploads/2018/04/Brand24-A-Worthy-Consideration-for-Media-Monitoring-Product-Review.jpg)
Brand24: A Worthy Consideration for Media Monitoring [Product Review]
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these... Read More
New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next... Read More
NewsAI: An Impressive New PR Software Tool [Product Review]
Update 7/6/18: NewsAI is shuttering the business. “We’ve been working hard on the NewsAI idea for 2 years now. We’ve managed to increase our customers, improve our product, and make a product that we’re proud of,” wrote co-founder Abhi Agarwal in... Read More
Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both are on the same page – literally and... Read More
![The Competitive Edge of Marketing Tools Stems from Unique Application [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/The-Competitive-Edge-of-Marketing-Tools-Stems-from-Unique-Application-UML.jpg)
The Competitive Edge of Marketing Tools Stems from Application [UML]
There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on... Read More
4 Free Chrome Browser Extensions for a Digital PR Edge
Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.” Nobody, except perhaps a carpenter, needs a hundred tools and... Read More
HARO: Good PR Pitches have a Long Shelf Life
By deadline, there were just four responses to the query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect... Read More
5 Categories of PR Metrics Pros Should Measure
There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in... Read More
Product Review: Primeloop for Tracking Engagement
by Frank Strong Over the last couple months, I’ve been testing Primeloop as a tool for tracking mentions all around the web using my own employer as a guinea pig for a real-world testing environment. It’s a very simple tool, but... Read More
The Creative Instagram PR Idea
Instagram is a photo-sharing app that has taken the social media world by storm having earned some 2 million registered users and growing. Photo sharing isn’t new, but Instagram is different in two key respects. First, it is available only... Read More
