PR Theory: 5 Pillars to Dialogic Communication
The web is a place to build dialogic communication – a free interchange of ideas that completes the communication loop – a building block of relating to the public. There are five pillars to dialogic communication: 1) Feedback. A feedback...Read More
The Principles Behind Social Media Aren’t New, They are 30 Years Old
The principles scholars identified 30 or 40 years ago are only now be adopted by practitioners. They still see their jobs as placing news stories in the media and hope that somehow that persuades people to do what they want...Read More
Barriers to Communication: 5 Reasons PR Campaigns Fail
Didn’t get the results you wanted? Try turning up the volume and frequency as an easy fix. Say it louder and more often – they’ll get the message. Or will they? In 1947, two researchers identified five “psychological barriers” to...Read More
Six concepts for “presence” in search and social media
by Frank Strong “Presence” might be defined as “the perceptual illusion of nonmediation.” That is to say a medium is so seamless, so transparent, that to the user, it creates the illusion it’s nonexistent. For example, when a feature film...Read More
Intensify or Downplay: The Hugh Rank Schema for Propaganda
Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as even a cursory search will show you, was aimed at analyzing some pretty serious political...Read More
Marketing in a Recession
by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle make an empirical cost-benefit case for many of their programs,...Read More
