Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...Read More
Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and...Read More
The Real Message Behind “No Reply” Emails from Businesses
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we...Read More
![Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Triple-7s-the-Best-Worst-and-the-Most-Loved-Blog-Posts-in-2017-Sword-and-the-Script-500x500.jpg)
Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting...Read More
Writing, Labels and Cohorts; Words Really Do Matter [UML]
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had...Read More
Public Relations: In History, at Crossroads and in the Future [UML]
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...Read More
Fish Out of Water: Shark Week, Science and Storytelling
Stories are entertaining and people are hardwired to retain stories. Journalists, PR pros and increasingly of late, marketers, are focused on telling stories as a technique for getting information across. Fill up an article, video or presentation with compelling statistics...Read More
Digital: The Gap between Importance and Performance
If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a...Read More
7 Essential Principles to Succeed in PR
Forget strategy for a minute. Put tactics on pause. Forget leads, conversions, and sales. Let’s consider principles. I can’t say these will work for you, I can only say they have worked for me. I’ve titled them principles to succeed in PR,...Read More
Communications Professors without a Social Media Clue
Several years ago I contacted one of my old professors from American University. We were working on a corporate webinar theme and I thought he’d be a good fit. A published author, an associate (not an adjunct) professor (but without...Read More
