Is Public Relations Management a Technology? [PR Tech Sum No. 14]
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...Read More
The Most Recommended PR Tech Vendors [PR Tech Sum No. 13]
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...Read More
Is PR Sending More Pitches During COVID-19? [PR Tech Sum No. 12]
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up...Read More
What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum No. 11]
Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool (PR tech sum)....Read More
PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum No. 10]
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...Read More
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum No. 9]
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum.jpg)
The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum No. 8]
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...Read More
Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles [PR Tech Sum No. 7]
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed...Read More
New Tech Products and New Features for PR Pros; Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes [PR Tech Sum No. 6]
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...Read More
A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; Propel, Burton-Taylor, Cision, Edelman and Onclusive [PR Tech Sum No. 5]:
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...Read More
