Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum No. 24]
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...Read More
One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum No. 23]
SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic....Read More
Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum No. 22]
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...Read More
AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum No. 21]
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine...Read More
Meltwater Quietly Goes IPO [PR Tech Sum No. 20]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community...Read More
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum No. 19]
“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...Read More
![How Do You Monitor for Mentions on Podcasts [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2020/11/How-Do-You-Monitor-for-Mentions-on-Podcasts-PR-Tech-Sum.jpg)
How Do You Monitor for Mentions on Podcasts [PR Tech Sum No. 18]
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum No. 17]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum No. 16]
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...Read More
Earned Media vs. Media Relations [PR Tech Sum No. 15]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...Read More
