Another PR Tech Startup Gets Venture Funding [PR Tech Sum No. 34]
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...Read More
Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum No. 33]
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...Read More
This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum No. 32]
An SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve...Read More
PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum No. 31]
PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t get too excited about private equity money in PR technology. The industry track record in this...Read More
Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum No. 30]
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum No. 29]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum No. 28]
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...Read More
PR Software Pricing Estimates [PR Tech Sum No. 27]
Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor...Read More
LexisNexis Launches White Label Press Release Service [PR Tech Sum No. 26]
PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...Read More
PR Tech Recommends Reporters You Should Pitch [PR Tech Sum No. 25]
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...Read More
