Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas...Read More
More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job....Read More
Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...Read More
Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. 41]
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...Read More
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40]
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful My last PR tech sum went up in November of last year...Read More
![Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2022/11/index-cover1-670x500.jpg)
Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum No. 39]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...Read More
Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum No. 38]
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...Read More
CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum No. 37]
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...Read More
What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum No. 36]
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention [PR Tech Sum No. 35]
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
