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Comms Pros Explain How Communications Work Has Changed

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

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25 Oct 2022
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Frank Strong, MA, MBA
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90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...
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Quick Summaries to 5 Surveys of PR and Corporate Communications

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19 Sep 2022
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Frank Strong, MA, MBA
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CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022...
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Are Communications Professionals Concerned about Media Bias? Survey says…

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13 Sep 2022
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Frank Strong, MA, MBA
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Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...
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Comms Pros on Whether or Not their Organization Trusts the Media

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23 Aug 2022
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Frank Strong, MA, MBA
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“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is...
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The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter

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09 Aug 2022
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Frank Strong, MA, MBA
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Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents....
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The volume of comms work has grown and changed. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly.

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

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01 Aug 2022
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Frank Strong, MA, MBA
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0 Comment
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying...
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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13 Public Relations Statistics Summarizing 2021

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16 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021  Every year this blog pours over dozens of public relations surveys and breaks down the findings. At...
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

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17 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...
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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

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13 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower”  When businesses face a problem they don’t know how to solve, it...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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