Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are leaning on marketing operations (17%) and paid media (35%) to influence it Marketing and communications...Read More
Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I’ve...Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
State of PR statistics: Summaries to 3 different “State of PR” surveys
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream It’s safe to say the state of PR in...Read More
The top PR priorities, challenges and opportunities in 2026 [survey]
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late...Read More
Big PR firm puts the global value of business reputation at $7 trillion
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds “Reputation, which was once a soft PR metric, has become a quantifiable asset class,” according to a new study, The Global Reputation Economy, by Burson. Burson...Read More
The next PR measurement conundrum: How do you measure AI visibility?
If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics Muck Rack is out with a new survey on PR measurement. The software maker polled 832...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
10 statistics that drive home why business needs to refocus on trust
When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust Trust from customers has never been a given in business. It’s always been necessary to work on building trust. But that need...Read More
