Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace...Read More
Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...Read More
Quick Summaries to 5 Surveys of PR and Corporate Communications
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022...Read More
Are Communications Professionals Concerned about Media Bias? Survey says…
Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...Read More
Comms Pros on Whether or Not their Organization Trusts the Media
“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is...Read More
The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter
Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents....Read More
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying...Read More
Communications Influence with C-Suite Grows [Gartner Survey]
Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...Read More
13 Public Relations Statistics Summarizing 2021
88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 Every year this blog pours over dozens of public relations surveys and breaks down the findings. At...Read More
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...Read More
