45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...Read More
Are Embargoes and Exclusives Still Useful in Media Relations?
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...Read More
Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...Read More
Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...Read More
Code of PR Ethics? The Gray Area of Communicating a Point of View
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...Read More
Quantum Entanglement? A PR View of Media Bias [Survey Data]
Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...Read More
What Does “Storytelling” Mean to You? 105 Answers from Communicators
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant...Read More
Partisan Politics Complicates PR and Comms for Business, Survey Finds
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...Read More
Is PR Sending More Pitches During COVID-19? [PR Tech Sum]
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up...Read More
