Why great writing starts with the audience [special guest post]
Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust and inspire action Great writing doesn’t just begin with the first sentence, hook or lede....Read More
7 mostly free professional development ideas that PR and comms pros can start today
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in...Read More
Habit stacking: 8 public relations podcasts to add to your playlist [guest post]
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having...Read More
