Market Priming: Setting Conditions for a Product Launch
Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke point. Getting across, and gaining a foothold would be decisive to the operation. The ability to...Read More
What Apple’s iPad can Teach PR about Product Launches
Apple’s iPad might provide a path for monetization for news on the Web. Or it might replace netbooks. Or it might solve world hunger. Lofty and uncertain goals for sure, but there’s one thing that is certain — it can...Read More
