The 5 Major PR steps to the Declaration of Independence
We often think of the Declaration of Independence as a singular event, the starting point for the war that would ensue over the better part of a decade. As it is history, if it is the record of life,...Read More
A Colonial Pamphlet “Common Sense” Intersects with PR [Independence Day]
“As much hath been said of the advantages of reconciliation which, like an agreeable dream, hath passed away and left us as we were, it is but right, that we should examine the contrary side of the argument, and inquire...Read More
PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...Read More
PR Theory: 5 Pillars to Dialogic Communication
The web is a place to build dialogic communication – a free interchange of ideas that completes the communication loop – a building block of relating to the public. There are five pillars to dialogic communication: 1) Feedback. A feedback...Read More
Six Must Read Posts on Social Media Influence
There is a psychology to influence: Edward Bernays, dubbed the father of public relations, understood this when he put in practice the theories of psychologist Sigmund Freud. The best example is when Bernays single-handily, and perhaps overnight, doubled the market...Read More
