9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus. Like many in the middle, I have mixed feelings around the circumstances of its demise. It does seem... Read More
Public Relations: In History, at Crossroads and in the Future [UML]
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so... Read More
![Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/Drucker-Einstein-and-the-Final-Confessions-of-David-Ogilvy.jpg)
Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]
The copy I bought of David Ogilvy’s “Confessions of an Advertising Man” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little... Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would... Read More
General Electric Theater: Reagan met Content Marketing in 1954
In 1954, the television had reached a critical milestone: 26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another... Read More
The 5 Major PR steps to the Declaration of Independence
by Frank Strong We often think of the Declaration of Independence as a singular event, the starting point for the war that would ensue over the better part of a decade. As it is history, if it is the record... Read More
A Colonial Pamphlet “Common Sense” Intersects with PR [Independence Day]
“As much hath been said of the advantages of reconciliation which, like an agreeable dream, hath passed away and left us as we were, it is but right, that we should examine the contrary side of the argument, and inquire... Read More
PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build... Read More
PR Theory: 5 Pillars to Dialogic Communication
The web is a place to build dialogic communication – a free interchange of ideas that completes the communication loop – a building block of relating to the public. There are five pillars to dialogic communication: 1) Feedback. A feedback... Read More
Six Must Read Posts on Social Media Influence
There is a psychology to influence: Edward Bernays, dubbed the father of public relations, understood this when he put in practice the theories of psychologist Sigmund Freud. The best example is when Bernays single-handily, and perhaps overnight, doubled the market... Read More
