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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

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20 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this...
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The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

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13 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even...
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9 Little PR Stories from My Stint with the Ringling Bros. and Barnum & Baily Circus

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

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09 May 2017
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Frank Strong, MA, MBA
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0 Comment
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus.  Like many in the middle, I have mixed feelings around the circumstances of its demise.  It does seem...
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Public Relations In History at Crossroads and in the Future

Public Relations: In History, at Crossroads and in the Future [UML]

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25 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying that the best business people aren’t student of business, but students of history.  This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...
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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

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15 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
The copy I bought of David Ogilvy’s “Confessions of an Advertising Man” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little...
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The PR Stunt that Saved Batman for Generations

The PR Stunt that Saved Batman for Generations

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29 Mar 2016
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Frank Strong, MA, MBA
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1 Comment
PR is a long-term strategy.  Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...
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General Electric Theater Where Reagan met Content Marketing in 1954-1

General Electric Theater: Reagan met Content Marketing in 1954

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26 Jan 2016
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Frank Strong, MA, MBA
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0 Comment
In 1954, the television had reached a critical milestone:  26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another...
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The 5 Major PR steps to the Declaration of Independence

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01 Jul 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong We often think of the Declaration of Independence as a singular event, the starting point for the war that would ensue over the better part of a decade. As it is history, if it is the record...
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PR-common-sense-independence-day-2

A Colonial Pamphlet “Common Sense” Intersects with PR [Independence Day]

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02 Jul 2013
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Frank Strong, MA, MBA
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2 Comments
“As much hath been said of the advantages of reconciliation which, like an agreeable dream, hath passed away and left us as we were, it is but right, that we should examine the contrary side of the argument, and inquire...
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PRSA’s #PRdefined: Please Don’t Redefine Failure

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17 Feb 2012
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Frank Strong, MA, MBA
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18 Comments
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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