An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...Read More
Why We Can’t Just be PR Pros Anymore
Have you heard of Moz, the company formerly known as SEOMoz? It’s a marketing vendor that is pretty unique in several respects. The company is rare among vendors in that it’s genuinely interested in solving marketers’ problems. Moz has great...Read More
PR defined: PR is about third-party validation
by Frank Strong Nothing you say about yourself will have as much impact as someone else saying it on your behalf; that approaches a definition. Having just anyone say something on your behalf, won’t carry as much weight as having...Read More
PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...Read More
PR as Lipstick on the Proverbial Pig
Lipstick. Until we collectively do something about it, it’ll be there staring back from the mirror. “I reject the characterization of public relations in this book,” wrote Richard Edelman on his blog 6 A.M. “It is degrading and deeply flawed.” Edelman was referring to...Read More
Marketing more like PR: Conversation relations (Part III)
by Frank Strong Note: This is the third and final post in a series on howSocial media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR....Read More
Why the change in approach now? (Part II of III)
by Frank Strong Note: This is the second post in a series on how Social media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR, posted in...Read More
Social media is making marketing more like PR (Part I of III)
by Frank Strong Note: Previously I have written that marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts. * * * The lines between public relations and marketing have burred, yet this convergence...Read More
Marketing Increasingly Looks more like PR
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which describes “the process of transformation that accompanies radical innovation.” Defren continued that marketing is the “umbrella under...Read More
