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An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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03 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
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Why-we-cant-just-be-PRs-anymore

Why We Can’t Just be PR Pros Anymore

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27 Jun 2013
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Frank Strong, MA, MBA
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14 Comments
Have you heard of Moz, the company formerly known as SEOMoz?  It’s a marketing vendor that is pretty unique in several respects. The company is rare among vendors in that it’s genuinely interested in solving marketers’ problems. Moz has great...
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PR defined: PR is about third-party validation

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11 Jun 2012
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Frank Strong, MA, MBA
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11 Comments
by Frank Strong Nothing you say about yourself will have as much impact as someone else saying it on your behalf;  that approaches a definition. Having just anyone say something on your behalf, won’t carry as much weight as having...
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The essence of the PR’s drama

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21 Feb 2012
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Frank Strong, MA, MBA
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5 Comments

PRSA’s #PRdefined: Please Don’t Redefine Failure

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17 Feb 2012
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Frank Strong, MA, MBA
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18 Comments
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...
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PR as Lipstick on the Proverbial Pig-2

PR as Lipstick on the Proverbial Pig

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11 Mar 2011
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Frank Strong, MA, MBA
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5 Comments
Lipstick.  Until we collectively do something about it, it’ll be there staring back from the mirror. “I reject the characterization of public relations in this book,” wrote Richard Edelman on his blog 6 A.M. “It is degrading and deeply flawed.” Edelman was referring to...
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Marketing more like PR: Conversation relations (Part III)

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13 Nov 2010
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Note:  This is the third and final post in a series on howSocial media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR....
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Why the change in approach now? (Part II of III)

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11 Nov 2010
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Note:  This is the second post in a series on how Social media is making marketing more like PR.  This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR, posted in...
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Social media is making marketing more like PR (Part I of III)

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11 Nov 2010
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Note:  Previously I have written that  marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts.   * * * The lines between public relations and marketing have burred, yet this convergence...
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Marketing Increasingly Looks more like PR

Marketing Increasingly Looks more like PR

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19 Sep 2010
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Frank Strong, MA, MBA
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5 Comments
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which describes “the process of transformation that accompanies radical innovation.” Defren continued that marketing is the “umbrella under...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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