6 Ways to Get More from your PR Agency
I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out....Read More
8 Corporate Communications Tips for Hiring a PR Firm
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed...Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...Read More
