PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...Read More
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...Read More
In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...Read More
Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...Read More
New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey
Top PR challenge: 63% of PR pros surveyed said budget; 57% pointed to an ever-expanding list of duties; 54% sited proving value to the business A new survey of primarily corporate communications professionals identified the hottest trends and tactics in...Read More
The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...Read More
The Advantages of Working with a Boutique B2B PR Firm
I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....Read More
Kindred and Skeptical: Personas that Buy PR Firm Services
There are three types of buyer personas that buy PR firm services: 1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring &...Read More
In Atlanta, this Humble PR Blog is now a PR Firm
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...Read More
