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An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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03 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

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11 Oct 2022
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Frank Strong, MA, MBA
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0 Comment
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...
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In-Housing Trend What PR Agencies and Marketing Firms can Learn from Law Firms

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

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02 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

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11 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...
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Most PR professionals believe media relations is getting harder according to the 2018 JOTW Communications Survey

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

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19 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too.  Respondents said storytelling, content marketing and thought leadership will be more important over the next...
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The Benefits of Being a Good Agency Client

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

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06 Jun 2017
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Frank Strong, MA, MBA
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0 Comment
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep.  By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...
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The Advantages of Working with a Boutique PR Firm in B2B

The Advantages of Working with a Boutique B2B PR Firm

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27 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
I hadn’t heard from the vice president in three or four weeks.  Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....
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Kindred and Skeptical Personas that Buy PR Firm Services

Kindred and Skeptical: Personas that Buy PR Firm Services

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05 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
There are three types of buyer personas that buy PR firm services:  1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring &...
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Atlanta PR Firm

In Atlanta, this Humble PR Blog is now a PR Firm

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05 May 2016
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Frank Strong, MA, MBA
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2 Comments
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC.  This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...
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Steep Learning Curve The High Cost of Switching PR Firms

Switching PR Firms: The High Cost of a Steep Learning Curve

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23 Feb 2016
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Frank Strong, MA, MBA
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1 Comment
The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace.  Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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