How PR can Integrate Industry Reading Efficiently into Workflow
“Industry reading.” Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?” Is there a metric attached – reading at so many words per minute? Or a knowledge measurement –...Read More
PR is the Best Kept Secret in Effective Content Marketing
A reporter from The Washington Post took an interest in a story pitch about small businesses and the impact on the economy. At the time, my client had a product for a nascent web economy that would fuel small businesses help...Read More
9 Content Snacks from the Story of Content Marketing
The best way to excel at content marketing is to “be the story.” That’s according to the new documentary by the Content Marketing Institute: The Story of Content. The film, which runs a little more than 40 minutes, explores what...Read More
4 Less Glamourous Duties of the Public Relations Profession
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...Read More
Avoid the Noid: A Mascot that Became a PR Crisis Case Study
The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. It also proved, in part, a useful segue in a recent Marketplace story about another mascot by a separate...Read More
