When Branding Gets the Better of Politicians
by Frank Strong This isn’t a political post. This post isn’t about whether or not the health care law is a good idea or a bad one; it’s not about red or blue; it’s not about who you voted for...Read More
Persuasion Theory: Power of Storytelling
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some...Read More
What a Politician can Teach Marketers about Relationships
by Frank Strong He arrived a white Hyundai Sonata. A hybrid. He drove himself. He was on time. In a country of more than 300 million, there’s only 100 sitting U.S. Senators. And yet here was one of them, making...Read More
What Sarah Palin can Teach Reporters about Social Media
Last year was tough on the media business. Dog bites man. Social media is a big part of the reason why this is happening. Dog bites Sarah. The traditional media’s enthusiasm for social media is tepid. Sarah bites dog. * * * It’s a radical...Read More
PR Lesson: A Picture’s Worth a Thousand Words
by Frank Strong The White House’s communications staff has taken a beating over its move to attack Fox News. While it probably wasn’t smart, I’ve heard some commentators say it’s a brilliant strategy: making a big deal out of Fox keeps the...Read More
Traditional vs. Social Media; Just Another Channel for PR
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which social media outlets should they be using (think: audience identification), what to say and when...Read More
The Pepsi Challenge
by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be religious about their cola of choice. Pepsi launched it’s “Refresh Everything” marketing campaign topped off...Read More
