International travelers to the World Cup remind Americans to be grateful
Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation A news story is an event that defies expectations. We all expect a dog to bite...Read More
A marketing and PR superpower [not another lesson from the election]
If marketing and PR have a superpower it’s the ability to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing...Read More
Another Reason for Business to Avoid Politics: People are Sick of Politics
55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. The...Read More
The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field...Read More
Survey Report: Should Brands Take a Public Stand on Politics?
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business...Read More
Should Brands Take a Stand in Politics? [UML]
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a stand, I conducted my own primary research on the subject — Study: Should Brands Take...Read More
The Empire Strikes Back: 3 Reactions to Amazon vs. NYT
Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New...Read More
PR Winners and Losers from House of Cards
Like so many people, I’ve been glued to the second season of House of Cards, or #HoC on Twitter. Aside from NFL games or the occasional Discovery channel documentary, I do not watch much TV. Yet every now and again...Read More
