The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands... Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field... Read More
New Study: Should Brands Take a Public Stand on Politics?
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business... Read More
Should Brands Take a Stand in Politics? [UML]
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a stand, I conducted my own primary research on the subject — Study: Should Brands Take... Read More
The Empire Strikes Back: 3 Reactions to Amazon vs. NYT
Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New... Read More
PR Winners and Losers from House of Cards
Like so many people, I’ve been glued to the second season of House of Cards, or #HoC on Twitter. Aside from NFL games or the occasional Discovery channel documentary, I do not watch much TV. Yet every now and again... Read More
When Branding Gets the Better of Politicians
by Frank Strong This isn’t a political post. This post isn’t about whether or not the health care law is a good idea or a bad one; it’s not about red or blue; it’s not about who you voted for... Read More
Persuasion Theory: Power of Storytelling
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some... Read More
What a Politician can Teach Marketers about Relationships
by Frank Strong He arrived a white Hyundai Sonata. A hybrid. He drove himself. He was on time. In a country of more than 300 million, there’s only 100 sitting U.S. Senators. And yet here was one of them, making... Read More
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