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The Complicated Business of Mixing Brand and Politics

The Complicated Business of Mixing Brand and Politics [Survey]

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28 May 2019
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Frank Strong
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0 Comment
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Why People Believe Brands Should or Should Not Take a Stand

Why People Believe Brands Should or Should Not Take a Political Stand

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13 Nov 2018
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Frank Strong
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0 Comment
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field...
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New Study: Should Brands Take a Public Stand on Politics?

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30 Oct 2018
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Frank Strong
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0 Comment
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business...
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Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

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28 Oct 2017
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Frank Strong
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0 Comment
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a stand, I conducted my own primary research on the subject — Study: Should Brands Take...
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The Empire Strikes Back 3 Reactions to Amazon vs

The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

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20 Oct 2015
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Frank Strong
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4 Comments
Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today.  He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New...
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PR winners and losers house of cards

PR Winners and Losers from House of Cards

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25 Feb 2014
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Frank Strong
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0 Comment
Like so many people, I’ve been glued to the second season of House of Cards, or #HoC on Twitter. Aside from NFL games or the occasional Discovery channel documentary, I do not watch much TV. Yet every now and again...
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When Branding Gets the Better of Politicians

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05 Dec 2013
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Frank Strong
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0 Comment
by Frank Strong This isn’t a political post. This post isn’t about whether or not the health care law is a good idea or a bad one; it’s not about red or blue; it’s not about who you voted for...
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https://www.swordandthescript.com/2013/11/persuasion-power-story/

Persuasion Theory: Power of Storytelling

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14 Nov 2013
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Frank Strong
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2 Comments
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some...
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What a Politician can Teach Marketers about Relationships

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02 May 2013
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Frank Strong
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0 Comment
by Frank Strong He arrived a white Hyundai Sonata.  A hybrid.  He drove himself.  He was on time. In a country of more than 300 million, there’s only 100 sitting U.S. Senators. And yet here was one of them, making...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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