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Podseeker is a useful Media Database for Podcast Contacts [Product Review]

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14 Sep 2021
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Frank Strong, MA, MBA
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Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional...
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Just Launched: A New Podcast about Military Veterans in Business

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09 Apr 2020
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Frank Strong, MA, MBA
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Is now a good time to launch a podcast? I’ve seen commentary that says it’s a great time because everyone is stuck at home and consuming more media. There’s also contrarian advice that says this is a terrible time to...
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9 Durable Marketing Podcast Subscriptions that Stand Up to Time

9 Highly Recommended Marketing Podcasts that Stand Up over Time

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26 Jun 2018
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Frank Strong, MA, MBA
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Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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