Persuasion Theory: Power of Storytelling
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some... Read More
Intensify or Downplay: The Hugh Rank Schema for Propaganda
Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as even a cursory search will show you, was aimed at analyzing some pretty serious political... Read More
