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You Are Not Your Target Audience [False Consensus Effect]

You Are Not Your Target Audience [False Consensus Effect]

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18 Jan 2022
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Frank Strong, MA, MBA
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Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view of the world as they do. The reality is, they probably don’t. This is a...
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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

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18 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...
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https://www.swordandthescript.com/2013/11/persuasion-power-story/

Persuasion Theory: Power of Storytelling

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14 Nov 2013
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Frank Strong, MA, MBA
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2 Comments
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some...
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Intensify or Downplay The Hugh Rank Schema of PR

Intensify or Downplay: The Hugh Rank Schema for Propaganda

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08 Dec 2009
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Frank Strong, MA, MBA
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0 Comment
Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as even a cursory search will show you, was aimed at analyzing some pretty serious political...
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Popular Posts

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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