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You Are Not Your Target Audience [False Consensus Effect]
Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view of the world as they do. The reality is, they probably don’t. This is a...Read More
Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...Read More
Persuasion Theory: Power of Storytelling
I’ve always found that presentations are most effective when they are heavy on images, have just enough content to hint to the audience as to the context, but mostly rely on the speaker to tell the story. Think about some...Read More
Intensify or Downplay: The Hugh Rank Schema for Propaganda
Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as even a cursory search will show you, was aimed at analyzing some pretty serious political...Read More
