26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest,... Read More
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Earned Media Poised for New Prominence in 2018 [UML]
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud, questionable metrics, and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video... Read More
Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.” It seems true for personal relationships, but it may be at odds with some aspects of... Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is... Read More
Prediction 2014: The Year of Social Media Advertising
by Frank Strong eMarketer says 90% of marketers will use social media marketing in 2014. In this case marketing increasingly means paid social media advertising. In summary the publication writes: Call 2014 the year of “social acceptance.” More marketers are... Read More
Future of Social Media Marketing is a Path Paved in Payment
Successful social media marketing, if not now, then in the near future will require an investment. Marketers are going to have to pay to play. It’s an idea that’s been in the corner of my mind for a while and... Read More
Marketing Ideas: A Different Approach to Social Advertising
by Frank Strong Rants about Facebook advertisements are a dime a dozen and Facebook might be introducing a way for users to pay to have them removed. I’ve seen a lot of comments in social media flatly saying they’d never... Read More
Native Advertising’s Google Problem
by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results. The post was widely... Read More
