A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...Read More
8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing
There are a lot of business books that claim to have something for everyone – from beginner to expert. Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise. Recently I finished his book, and as...Read More
6 Creative PR Ideas for Blended Media
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...Read More
