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Is media relations getting harder

Is Media Relations Getting Harder?

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27 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
Do you feel like media relations getting harder?  Chances are you do, but you should know you are probably not alone.  In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which...
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3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

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11 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
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How to Generate Referenceable B2B Customers with a Blog

How to Generate Media Referenceable B2B Customers with a Blog

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28 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
You’ve spent weeks or months pitching a key reporter.  You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...
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Turner Field Home of the Atlanta Braves

11 Simple Ways for PR to Score Content Marketing Points

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16 Aug 2016
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Frank Strong, MA, MBA
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1 Comment
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...
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Media Relations Proven Ways to Get More Out of It

Media Relations: Proven Ways to Get More Out of It

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19 Apr 2016
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Frank Strong, MA, MBA
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0 Comment
My little Toyota Corolla didn’t quite roll to the intersection.  It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the...
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A PR Firm Excellent Pitch for Paid Earned Owned and Shared

A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

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27 Jan 2015
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Frank Strong, MA, MBA
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2 Comments
  “It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...
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8 Epic Takeaways from Joe Pulizzi Epic Content Marketing

8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing

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24 Jun 2014
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Frank Strong, MA, MBA
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1 Comment
There are a lot of business books that claim to have something for everyone – from beginner to expert.  Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise. Recently I finished his book, and as...
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6 Creative PR Ideas for Blended Media

6 Creative PR Ideas for Blended Media

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14 Jan 2013
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Frank Strong, MA, MBA
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3 Comments
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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