Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which...Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In...Read More
How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...Read More
11 Simple Ways for PR to Score Content Marketing Points
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...Read More
Media Relations: Proven Ways to Get More Out of It
Nobody watches the media like the media; media relations tends to be momentum driven and cumulative. My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media...Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...Read More
8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing
There are a lot of business books that claim to have something for everyone – from beginner to expert. Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise. Recently I finished his book, and as...Read More
6 Creative PR Ideas for Blended Media
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...Read More
