Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s...Read More
Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
![Benchmarks for Content Marketing Blogging and Webinars [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/11/Benchmarks-for-Content-Marketing-Blogging-and-Webinars-UML.jpg)
3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of...Read More
How Long Should a Blog Post Be? [Useful Blogging Statistics]
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results. Writers...Read More
3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...Read More
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16...Read More
